For most small business owners, learning how to get found on Google feels like trying to speak a new language. Search engine optimisation (SEO) is essential for visibility, traffic, and sales—but implementing it effectively can seem overwhelming without technical knowledge or a big marketing budget.
That’s where AI, and particularly ChatGPT, can be a game changer.
As an SEO coach at UK SEO Coach, I help website owners and small business teams bring SEO in-house. With the right tools and guidance, you can start using ChatGPT to streamline your SEO efforts, generate better content, and improve your site’s visibility—all without hiring an agency.
What Is ChatGPT and Why Should You Care?
ChatGPT is a powerful AI language model that can understand and generate human-like text. For business owners, that means it can write blog posts, suggest keywords, explain SEO concepts in plain English, and even help you plan a content strategy.
Think of it like a digital assistant that works 24/7—without the monthly salary.
1. Content Creation Made Easy
Blogging regularly is one of the most effective ways to attract organic traffic, but many business owners struggle to find the time (or the words). ChatGPT can take your ideas and turn them into structured, engaging posts.
- Write entire blog posts: Prompt: “Write a 1,000-word blog post on the benefits of solar panels for UK homeowners.”
- Generate blog outlines: Prompt: “Create an outline for a post titled ‘How to Choose the Right Accountant for Your Small Business.’”
- Rephrase or expand existing content: Prompt: “Rewrite this paragraph to sound more engaging and SEO-friendly.”
2. Keyword Research Support
Effective SEO starts with understanding what your audience is searching for. While ChatGPT isn’t a replacement for tools like Ahrefs or Ubersuggest, it can help you brainstorm keyword ideas or organise them into logical themes.
- Prompt: “Give me 20 keyword ideas for a dog grooming business in London.”
- Prompt: “Group these keywords into blog categories: [list keywords here].”
3. Meta Titles and Descriptions
Writing SEO-friendly titles and descriptions for each page on your site can feel like a chore—but these short snippets are critical for click-through rates. ChatGPT can create them instantly.
Example Prompt: “Write 5 meta titles and meta descriptions for a page selling handmade candles in the UK. Each title should be under 60 characters and each description under 160.”
4. Optimising Website Copy
Your homepage, service pages, and product descriptions should be clear, engaging, and optimised for both users and search engines. ChatGPT can help you improve readability, include the right keywords, and maintain a consistent tone of voice.
Example Prompt: “Rewrite this paragraph to include the phrase ‘affordable website design in Birmingham’ and sound more professional.”
5. Building a Content Calendar
Consistency matters in SEO. ChatGPT can help you brainstorm blog ideas and plan a publishing schedule that aligns with your business goals.
Example Prompt: “Create a 3-month content calendar for a local bakery. Include blog topics, key messages, and ideal publishing dates.”
6. Local SEO Content
If you serve customers in a specific location, local SEO is crucial. ChatGPT can help you generate content that speaks to your community and improves your chances of appearing in local searches.
- Prompt: “Write a 300-word landing page for a locksmith in Bristol.”
- Prompt: “Create 5 blog ideas that a Glasgow hair salon could write about to boost local SEO.”
7. Generating FAQs for Your Website
Google loves helpful content. Adding a frequently asked questions (FAQ) section can improve your chances of appearing in rich search results.
Example Prompt: “Create 10 FAQs (and answers) for a company that installs home EV chargers.”
8. Internal Linking Suggestions
Internal links help Google understand your site structure and keep users engaged. ChatGPT can suggest logical internal links based on your existing content.
Example Prompt: “Suggest internal links between these blog titles: [list of posts].”
9. Simplifying SEO Tasks
Don’t know what a canonical tag is? Confused by alt text or H1s? Ask ChatGPT to explain.
- Prompt: “Explain what a robots.txt file does—in simple terms.”
- Prompt: “What’s the difference between a 301 redirect and a 302 redirect?”
10. Outreach and Backlink Strategies
While link building requires a more strategic approach, ChatGPT can help you get started by writing outreach emails or guest post pitches.
Example Prompt: “Write an email pitch offering a guest blog on ‘5 SEO Tips for Nonprofits.’ Make it friendly and professional.”
11. Social Media and Email Content
SEO works best when integrated into a broader marketing strategy. You can use ChatGPT to repurpose blog content into social media posts, email newsletters, or LinkedIn updates.
- Prompt: “Summarise this blog post into a LinkedIn update.”
- Prompt: “Write 3 Instagram captions promoting our new blog about eco-friendly packaging.”
Conclusion: ChatGPT Is a Powerful Tool – But You Still Need a Strategy
ChatGPT is an incredibly useful assistant—but it’s not a substitute for an SEO strategy. It can’t replace keyword data, fix technical issues, or give you the insights a trained coach can. What it can do is make your life easier, save you time, and help you take more control of your marketing.
If you’re a business owner who wants to bring SEO in-house—but need help getting started—I’m here to guide you.
At UK SEO Coach, I offer practical, jargon-free training to help you understand SEO, build confidence with tools like ChatGPT, and grow your website traffic without relying on expensive agencies.
Ready to Learn SEO and Start Getting Results?
Get in touch today for a friendly chat about how I can help you and your team take control of your digital marketing.
