by Enrico The SEO Coach | Oct 22, 2026 | SEO Blog
Two Critical PHP Vulnerabilities Could Put Your WordPress Website, Customer Data and Business at Risk, Even If Everything Appears to Be Working Normally. Two critical security vulnerabilities have been discovered in PHP, the technology that powers WordPress. Emergency...
by Enrico The SEO Coach | Sep 21, 2026 | SEO, SEO Blog
How AI Will Change the Way Customers Find, Choose and Use Small Businesses There’s no shortage of gloomy predictions about the future of AI doing the rounds at the moment. Jobs disappearing, businesses becoming obsolete, the internet drowning in robo-generated rubbish...
by Enrico The SEO Coach | Aug 25, 2026 | SEO Blog
AI isn’t the problem. Using it to churn out generic content is. Here’s how to use it properly. I heard somebody on the radio saying that AI is getting dumber the other day. He had his reasons, but I think he was certainly wrong. AI isn’t getting dumber. But I do...
by Enrico The SEO Coach | Aug 18, 2026 | SEO Blog
Why I Built My Own AI Website Visibility Checker Everybody wants AI to be talking about their business these days and that’s understandable. AI answers have changed the way we search and behave online, it’s not a fad, it’s not going anywhere....
by Enrico The SEO Coach | Aug 11, 2026 | SEO Blog
SEO for Coaches has Changed I’ve been working in SEO for nearly 20 years and over that time had a good number of coaches and consultants hire me to help with their search engine optimisation. More recently, I’ve become much more focused on coaching myself, which has...
by Enrico The SEO Coach | Aug 6, 2026 | SEO Blog
Senior SEO Experience Without Employing a Full-Time Head of SEO Expect a fractional SEO consultant to provide ongoing, senior-level SEO strategy and support to a business on a part-time, flexible or retained basis. Rather than hiring a full-time SEO manager or handing...
by Enrico The SEO Coach | Aug 4, 2026 | SEO Blog
Use the Data Google Is Already Giving You to Get More Website Traffic Use the search data your website is already collecting to improve existing pages, uncover new content opportunities and turn growing Google visibility into clicks. It’s a common problem. Your...
by Enrico The SEO Coach | Jul 24, 2026 | SEO Blog
How Your Business Can Start Using AI Now For the last couple of years, we’ve been hearing that AI is about to change everything. Business. Search. Jobs. Customer service. Productivity. Human existence… But the problem with talking about AI in the future tense is...
by Enrico The SEO Coach | Jul 17, 2026 | SEO Blog
Why Page One Is No Longer Just About Rankings – And What Local Businesses Need to Do About It If your competitors are consistently appearing above you on Google, it isn’t necessarily because they’re bigger, better or paying an SEO agency hundreds of pounds every...
by Enrico The SEO Coach | Jul 10, 2026 | SEO, SEO Blog
Google Still Matters for Local SEO, But It Is No Longer the Whole Story I recently read BrightLocal’s latest annual report on consumer search behaviour, looking at how people now use different channels when choosing local businesses. As someone who’s been...
