About Me
I’m Enrico Caballero — your UK SEO Coach & Consultant
I help founders, marketing teams and in-house generalists break the Google code and turn search into a dependable source of leads. No fluff. No agency hand-waving. Just clear priorities, practical coaching and measurable wins.
For nearly two decades I’ve built, scaled and exited online businesses, led SEO across competitive sectors and coached teams to run their own programmes with confidence. Today, I bring that experience to 1-to-1 and small-team coaching so you can keep control in-house and grow at a sensible cost.
Working History (short version)
I’ve built and successfully exited six online businesses, and I’ve partnered with market-leading tech brands—from the world’s most widely used sports analysis platform to one of Europe’s top app developers and an award-winning British SEO agency. I’ve worked in-house, agency-side and as a consultant, leading SEO across complex sites, international rollouts, site migrations and content operations. That breadth is why I now focus on coaching and consultancy—helping website owners and small businesses run their own SEO and digital marketing with confidence, clarity and measurable results.
What I’m known for
- Coaching over dependence: teaching you how to do SEO properly so you own the knowledge, the process and the results.
- Prioritisation that moves the needle: a crisp roadmap, weekly focus and real accountability.
- Commercial thinking: rankings are great; pipelines are better. Everything ties back to revenue.
How we’ll work
- Free diagnostic & roadmap – a practical audit to surface quick wins, blockers and realistic growth targets.
- 90-day sprint plan – prioritised actions across technical, content, UX and authority.
- Hands-on coaching – live sessions, Looms and checklists tailored to your team.
- Measure what matters – clean reporting that shows cause and effect.
- Level up & repeat – compound wins, expand into new keyword clusters and sharpen conversion.
What clients come to me for
- Technical SEO sanity: crawl and indexation, site speed, architecture and schema—fixed without drama.
- Content that ranks and converts: topic maps, briefs, internal links and conversion built in.
- Local and service SEO: GBP optimisation, location pages and lead capture that drives enquiries.
- In-house enablement: upskilling your team so you’re not beholden to agencies.
How coaching with me feels
Straightforward, collaborative and outcomes-first. You’ll leave every session knowing exactly what to do next—and how to do it well.
Ready to get moving?
Book a free call to talk through your goals and see if we’re a fit, or claim your free SEO audit and coaching plan – a tailored roadmap you can use immediately, whether we work together or not.
